Can the catering still support the catering 2022 Catering still supports it? In real life, no industry can last for a long time and unchanged. Do you still say that 2022 catering is still supported. 2022 Catering still supports it 1. Good industry, not easy to make money The traditional industries about people eating, wearing and traveling are all good industries, but the better the industry, the greater the pressure of competition. The low market threshold for catering industry is large, and the number of new stores every year is about the same. This restaurants who have been operating for many years have fixed customer bases, and the model is stable. If you want to carry a new restaurant, it will be difficult to make a long -term profitability. . The key indicators of the traditional catering industry In addition to fixed investment, catering restaurants are the most important parts: labor cost, turning rate. The craftsmanship of a good chef in a shop is very important. Only the product is good can the operation conditions. The dining rate of catering is the most important factor affecting the income of the unit. On the premise that the fixed cost is not much floating, there are several waves of guests a day, which greatly affects the profit margin. The hot pot is the problem of solving labor costs and turning rates, so that it can be quickly replicated. But in the final analysis, hot pot is also a traditional model, and the early fixed investment is huge, even if the star hotpot restaurant has closed down.
. The traffic thinking of traffic thinking under the Internet The catering mode of traffic thinking can be said to be an upgraded version of the hot pot mode. The biggest investment in the early stage of the hot pot model is the store rent, and the Internet model has cut this cost. For example, many white -collar workers eat takeaway at noon, and they are also takeaway when they go home from get off work. This shops can be replicated in batches and rapid profitability. The following 3 points are: 1. Many takeaway shops do not provide catering, only takeaway, saving rent, decoration, etc. 2. Takeaway dishes are not made by themselves. Many meals only need to be hot in microwave ovens, or hire a few chefs, cut vegetables and side dishes, and simply cooking can be packed and delivered. There is no need for chefs and central kitchen at all. of course, a takeaway with a higher grade, the central kitchen can choose to share the kitchen without having to put it in one by yourself. 3. The takeaway platform has the service of precise customers. For example, your dishes are spicy. The merchant purchases the traffic platform to send a large number of merchants' dishes and sends it to customers who like spicy flavors. . The advantages and disadvantages of Internet catering As long as there are enough people to order the entire market, the traffic is guaranteed. Unlike traditional restaurants (new stores), it only relies on the passenger flow in front of the store. The problem saving traditional catering such as rent, manual, solving the turnover rate, etc. In addition, your dishes do not need to be like everyone, because there are accurate placement. of course, there are many pits in the catering in this Internet traffic mode, such as selection, platform costs, surrounding crowd structures, and so on. 2022 Catering still supports 2 I. Rental is the last word The rental costs have become a huge burden on catering people with the sharp decline in the income of the epidemic. For this reason, the "Several Policy" clearly stated that in 2022, it was listed as a county -level administrative regional service industry in the high -risk area. A month. Although it cannot cover all catering practitioners, it will also relieve the operating pressure of some catering companies.
. Open source is the key How to allow catering companies to have more sources of funding. In the case of the overall environment, it cannot be changed, income is difficult, and costs have become the key to this policy. As a consumer due to the epidemic, it is not only the catering industry, but also the income of consumers. Therefore, consumers' willingness to consume is reduced; The two mountains shaking, these two problems are the key to the problem. For this reason, the state has opened up green lights in the financial catering industry, not only to guide financial institutions to strengthen information sharing with the competent authority of the catering industry, but also use commercial housing leasing of SMEs and individual industrial and commercial households and credit information from related departments to improve to improve Risk pricing ability, issue more credit loans. Encourage qualified catering companies to issue company credit bonds, broaden the diversified financing channels of catering companies, and provide effective guarantee for the normal development of the catering industry. . Attentive epidemic prevention subsidies In outbreaks of the epidemic, the catering industry, as the most easily gathering industry, has always been high in the government's requirements for epidemic prevention. In addition to the cost of daily nucleic acid detection, body temperature testing, mask, disinfection supplies, etc., the decline in the seating rate caused by the certain meal distance in the epidemic prevention policy also puts tremendous pressure on catering practitioners. This policy not only encourages conditions where retail companies are free for free nucleic acid testing, but also subsidize and support enterprises' epidemic prevention and disinfection costs. 2022 Catering still supports the six major advice that the catering person must listen to in 2022 The first advice: Do not borrow money to open a restaurant Qian opened a restaurant, how big your head is! Everyone is talking about rational investment in the past two years. Do not invest if you can invest without investing. There are too many non -controllable factors. Especially the epidemic is repeated, and the perfect plan may be messed up. The use of savings or spare money can be understood, but it is irrational! If you lose your savings, you will make it again! However, loans or borrowing money are different. If you lose, you have to carry a debt. Whether you are single or old or old, this is an irrational behavior. "Fighting, bicycle becomes motorcycle!" This sentence is poisonous, you must use it carefully. Remember that all the seemingly bold bosses have taken 80%of the probability of success. The second advice: Do not use the "dimension reduction" "dimension reduction", the reason is very simple, just like high school students clean up elementary school students. Hey, many people think that they have mastered the way of getting rich and took the catering of first -tier cities to the county's counties; the marketing gameplay of first -tier cities was used in the county's county? Is this called "high -dimensional low and low dimensions"? Tell you the truth, yes! But you use wrong! The exquisite taste restaurants for first -tier cities for women's white -collar workers will not have a market in county towns that only look at cost -effectiveness and weight. Why? There are not so many target customers! Someone will definitely lift the bar, then there are no white -collar women at the scene? Yes, but the base is small, can you understand your shop, do you understand? The marketing method is also. In first -tier cities, as long as your stores can get one of the lists, the business may be hot. However, we have personally tested a case. In a county -level city in Shandong, the customer's restaurant has five lists, and the business is still not a fire! Why? There are few people who use it, and the consumption path is different. The restaurants that dominate the list all year round have only a few hundred quarters. This maintenance method is not wrong. Moving the first line of business to the second line and moved the second line to the third line. The relegation of the second line can be relegated one by one. The front line is reduced to the fifth or sixth line. Moving the good business of Changsha to Zhuzhou may do it; moving the good business of Zhuzhou to the county's county may also work. However, moving the good business of Changsha directly to the county town may not work.
It Article 3: Do not market, do not dry dining Do n’t market, do n’t dry dining! "The wine is not afraid of the alleys". If you still hold this idea, it is estimated that you have not cut the braids, and the old antiques have returned to the Qing Dynasty. is making food now, delicious, good -looking, fun, now it is a traffic economy, attention economy! What is marketing? What attracts traffic and attracts attention, it is better to sell well. This is the last word. did you find that many restaurants have good business, but the dishes are not as good as your home? However, people will play routines, marketing, and business! Do you have any way to get angry? Tell customers that you are too stupid. The vegetables in our restaurant are delicious than his family. Guests will say that you are neurotic! what to do? Marketing! You will drain, I will also drain! You will attract attention, and I will also attract attention! You can play routines, I will also play routines! The advice: Location determines life and death don't think that you can play short videos, play live broadcast to challenge the underlying logic of the industry, and the location determines life and death. The Internet is so developed. As long as you make a restaurant, the location is still very important! It now a large part of traffic is online, but I want to tell you that the location will determine your 60 % or 70 % of the business. No need to explain, you just need to remember this advice. The fifth advice: Don't do it in the big shop Now this kind of market situation, you can do thousands of square meters of big shops when you come up. Not to say that the big shop cannot do it, but it is not suitable now, and it is not suitable for you to do it! It large shops from producing to management, from operations to marketing, from refinement to digitalization, from goods and venues to people, and test the management capabilities of a group of people. You can't play at all, at least you can't play now. What kind of shop is better? Small shop mode! Chinese food, specialty catering, 200 to 300 square meters; less than 100 square meters of snacks, even if they do it, it is not shameful. There are many benefits of shops, small investment, relatively simple operation, and can quickly turn around. don't think that the store is not small. The catering industry can often make business bigger. As long as the pattern is right, the duck neck can also dry out of Wanjiadian, and the string can also get out of the Wanjia store. The advice: Learning ability is the ability to make money The is not a high -tech, whether you can make money is the key to cognition! Why do you make money when you open a spicy hot shop, and others will make money when you open a spicy shop? Why can you only open one store, and others can open to the country and open thousands of houses? It's all cognitive issues! How did others' cognition come from? Learn! The you have learned the selection today, and the cognitive boundary of the selection will be expanded. Which categories can be bigger and which categories are difficult to make. Now you have learned marketing and mastered how to drain, how to lock customers, and how to fission, and you will not worry about the issue of store business. The cognition to a circle, learning is the way to make the circle bigger. Today, I learned a bigger management circle. I learned the online operation of the circle tomorrow. It will cover the entire restaurant. Opening a restaurant is like a mathematical problem for elementary school students now. Is the probability of success a lot greater! Summary in one sentence: It is impossible for people to earn money outside of cognition. Even if you leave the shit and become an upstart, then you will lose the money you earned with strength!
Can the catering still support the catering
2022 Catering still supports it? In real life, no industry can last for a long time and unchanged. Do you still say that 2022 catering is still supported.
2022 Catering still supports it 1. Good industry, not easy to make money
The traditional industries about people eating, wearing and traveling are all good industries, but the better the industry, the greater the pressure of competition.
The low market threshold for catering industry is large, and the number of new stores every year is about the same.
This restaurants who have been operating for many years have fixed customer bases, and the model is stable. If you want to carry a new restaurant, it will be difficult to make a long -term profitability.
. The key indicators of the traditional catering industry
In addition to fixed investment, catering restaurants are the most important parts: labor cost, turning rate. The craftsmanship of a good chef in a shop is very important. Only the product is good can the operation conditions. The dining rate of catering is the most important factor affecting the income of the unit. On the premise that the fixed cost is not much floating, there are several waves of guests a day, which greatly affects the profit margin.
The hot pot is the problem of solving labor costs and turning rates, so that it can be quickly replicated. But in the final analysis, hot pot is also a traditional model, and the early fixed investment is huge, even if the star hotpot restaurant has closed down.
. The traffic thinking of traffic thinking under the Internet
The catering mode of traffic thinking can be said to be an upgraded version of the hot pot mode.
The biggest investment in the early stage of the hot pot model is the store rent, and the Internet model has cut this cost.
For example, many white -collar workers eat takeaway at noon, and they are also takeaway when they go home from get off work.
This shops can be replicated in batches and rapid profitability. The following 3 points are:
1. Many takeaway shops do not provide catering, only takeaway, saving rent, decoration, etc.
2. Takeaway dishes are not made by themselves. Many meals only need to be hot in microwave ovens, or hire a few chefs, cut vegetables and side dishes, and simply cooking can be packed and delivered. There is no need for chefs and central kitchen at all.
of course, a takeaway with a higher grade, the central kitchen can choose to share the kitchen without having to put it in one by yourself.
3. The takeaway platform has the service of precise customers. For example, your dishes are spicy. The merchant purchases the traffic platform to send a large number of merchants' dishes and sends it to customers who like spicy flavors.
. The advantages and disadvantages of Internet catering
As long as there are enough people to order the entire market, the traffic is guaranteed. Unlike traditional restaurants (new stores), it only relies on the passenger flow in front of the store.
The problem saving traditional catering such as rent, manual, solving the turnover rate, etc. In addition, your dishes do not need to be like everyone, because there are accurate placement.
of course, there are many pits in the catering in this Internet traffic mode, such as selection, platform costs, surrounding crowd structures, and so on.
2022 Catering still supports 2 I. Rental is the last word
The rental costs have become a huge burden on catering people with the sharp decline in the income of the epidemic.
For this reason, the "Several Policy" clearly stated that in 2022, it was listed as a county -level administrative regional service industry in the high -risk area. A month. Although it cannot cover all catering practitioners, it will also relieve the operating pressure of some catering companies.
. Open source is the key
How to allow catering companies to have more sources of funding. In the case of the overall environment, it cannot be changed, income is difficult, and costs have become the key to this policy. As a consumer due to the epidemic, it is not only the catering industry, but also the income of consumers. Therefore, consumers' willingness to consume is reduced; The two mountains shaking, these two problems are the key to the problem.
For this reason, the state has opened up green lights in the financial catering industry, not only to guide financial institutions to strengthen information sharing with the competent authority of the catering industry, but also use commercial housing leasing of SMEs and individual industrial and commercial households and credit information from related departments to improve to improve Risk pricing ability, issue more credit loans. Encourage qualified catering companies to issue company credit bonds, broaden the diversified financing channels of catering companies, and provide effective guarantee for the normal development of the catering industry.
. Attentive epidemic prevention subsidies
In outbreaks of the epidemic, the catering industry, as the most easily gathering industry, has always been high in the government's requirements for epidemic prevention. In addition to the cost of daily nucleic acid detection, body temperature testing, mask, disinfection supplies, etc., the decline in the seating rate caused by the certain meal distance in the epidemic prevention policy also puts tremendous pressure on catering practitioners. This policy not only encourages conditions where retail companies are free for free nucleic acid testing, but also subsidize and support enterprises' epidemic prevention and disinfection costs.
2022 Catering still supports the six major advice that the catering person must listen to in 2022
The first advice: Do not borrow money to open a restaurant
Qian opened a restaurant, how big your head is! Everyone is talking about rational investment in the past two years. Do not invest if you can invest without investing. There are too many non -controllable factors. Especially the epidemic is repeated, and the perfect plan may be messed up.
The use of savings or spare money can be understood, but it is irrational! If you lose your savings, you will make it again! However, loans or borrowing money are different. If you lose, you have to carry a debt. Whether you are single or old or old, this is an irrational behavior.
"Fighting, bicycle becomes motorcycle!" This sentence is poisonous, you must use it carefully. Remember that all the seemingly bold bosses have taken 80%of the probability of success.
The second advice: Do not use the "dimension reduction"
"dimension reduction", the reason is very simple, just like high school students clean up elementary school students. Hey, many people think that they have mastered the way of getting rich and took the catering of first -tier cities to the county's counties; the marketing gameplay of first -tier cities was used in the county's county?
Is this called "high -dimensional low and low dimensions"? Tell you the truth, yes! But you use wrong!
The exquisite taste restaurants for first -tier cities for women's white -collar workers will not have a market in county towns that only look at cost -effectiveness and weight. Why? There are not so many target customers! Someone will definitely lift the bar, then there are no white -collar women at the scene? Yes, but the base is small, can you understand your shop, do you understand?
The marketing method is also. In first -tier cities, as long as your stores can get one of the lists, the business may be hot. However, we have personally tested a case. In a county -level city in Shandong, the customer's restaurant has five lists, and the business is still not a fire! Why? There are few people who use it, and the consumption path is different. The restaurants that dominate the list all year round have only a few hundred quarters.
This maintenance method is not wrong. Moving the first line of business to the second line and moved the second line to the third line. The relegation of the second line can be relegated one by one. The front line is reduced to the fifth or sixth line. Moving the good business of Changsha to Zhuzhou may do it; moving the good business of Zhuzhou to the county's county may also work. However, moving the good business of Changsha directly to the county town may not work.
It Article 3: Do not market, do not dry dining
Do n’t market, do n’t dry dining!
"The wine is not afraid of the alleys". If you still hold this idea, it is estimated that you have not cut the braids, and the old antiques have returned to the Qing Dynasty.
is making food now, delicious, good -looking, fun, now it is a traffic economy, attention economy! What is marketing? What attracts traffic and attracts attention, it is better to sell well. This is the last word.
did you find that many restaurants have good business, but the dishes are not as good as your home? However, people will play routines, marketing, and business! Do you have any way to get angry? Tell customers that you are too stupid. The vegetables in our restaurant are delicious than his family. Guests will say that you are neurotic!
what to do? Marketing! You will drain, I will also drain! You will attract attention, and I will also attract attention! You can play routines, I will also play routines!
The advice: Location determines life and death
don't think that you can play short videos, play live broadcast to challenge the underlying logic of the industry, and the location determines life and death. The Internet is so developed. As long as you make a restaurant, the location is still very important!
It now a large part of traffic is online, but I want to tell you that the location will determine your 60 % or 70 % of the business. No need to explain, you just need to remember this advice.
The fifth advice: Don't do it in the big shop
Now this kind of market situation, you can do thousands of square meters of big shops when you come up. Not to say that the big shop cannot do it, but it is not suitable now, and it is not suitable for you to do it!
It large shops from producing to management, from operations to marketing, from refinement to digitalization, from goods and venues to people, and test the management capabilities of a group of people. You can't play at all, at least you can't play now.
What kind of shop is better? Small shop mode! Chinese food, specialty catering, 200 to 300 square meters; less than 100 square meters of snacks, even if they do it, it is not shameful. There are many benefits of shops, small investment, relatively simple operation, and can quickly turn around.
don't think that the store is not small. The catering industry can often make business bigger. As long as the pattern is right, the duck neck can also dry out of Wanjiadian, and the string can also get out of the Wanjia store.
The advice: Learning ability is the ability to make money
The is not a high -tech, whether you can make money is the key to cognition!
Why do you make money when you open a spicy hot shop, and others will make money when you open a spicy shop? Why can you only open one store, and others can open to the country and open thousands of houses? It's all cognitive issues! How did others' cognition come from? Learn!
The you have learned the selection today, and the cognitive boundary of the selection will be expanded. Which categories can be bigger and which categories are difficult to make.
Now you have learned marketing and mastered how to drain, how to lock customers, and how to fission, and you will not worry about the issue of store business.
The cognition to a circle, learning is the way to make the circle bigger. Today, I learned a bigger management circle. I learned the online operation of the circle tomorrow. It will cover the entire restaurant. Opening a restaurant is like a mathematical problem for elementary school students now. Is the probability of success a lot greater!
Summary in one sentence: It is impossible for people to earn money outside of cognition. Even if you leave the shit and become an upstart, then you will lose the money you earned with strength!